Trademark Use: Lessons from the McDonald’s vs. Supermac’s Ruling
The European Court of Justice (ECJ) recently ruled against McDonald’s in a landmark trademark case, revoking its exclusive rights over the “Big Mac” trademark for chicken sandwiches and poultry products within the EU. This follows a revocation application filed by Irish fast-food chain Supermac’s, which challenged McDonald’s claim over the mark for products beyond its […]